Benjamin Heating
A high-performance web portfolio case study for Benjamin Heating with modern UI, crafted for seamless user engagement.
Benjamin Heating
Custom WordPress platform engineered for Canadian fabricators of high-efficiency wood & oil boilers, furnaces, and heating systems.
Fluid touch navigation, fast mobile load, and adaptive UI components.
Project Overview
Architected and engineered a custom WordPress platform for Benjamin Heating, an established Canadian manufacturer engineering wood and oil combination boilers, hydronic heating units, and residential/commercial furnaces built to withstand extreme winter climates.
The Challenge
Organizing complex industrial engineering specifications, multi-fuel operational guides, dealer locator funnels, and Canadian regulatory compliance into a clean, modern digital presence.
- Complex user workflows and conversion friction
- Responsive visual hierarchy across all devices
My Approach
Built a bespoke Gutenberg and ACF-driven WordPress theme with interactive heating equipment spec matrices, downloadable technical manuals, dynamic dealer inquiry routing, and fast performance tuning.
- Modular custom component design system
- Frictionless conversion funnels & fast asset loading
Key Implementation Details
- Custom WordPress theme architecture built from scratch with semantic PHP, SCSS, and modular ACF fields
- Interactive product catalog with wood, oil, and combination boiler comparison matrices
- Technical documentation portal for contractors and installers with instant PDF spec downloads
- Localized dealer and certified installer inquiry pipeline across Canadian provinces
